{
  "ident": {
    "name": "Adrian M. Peticila",
    "handle": "@adrianmpeticila",
    "role": "CMO & Brand Strategist, Founder Aah, Monster!",
    "location": "Bucharest, Romania",
    "updated_at": "2026-08-13T20:25:20.463944+00:00",
    "status": "Operational & Building AI Ecosystem",
    "protocol_version": "1.0",
    "wikidata_id": "Q140362129",
    "wikimedia_commons_photo": "https://commons.wikimedia.org/wiki/File:Adrian_M._Peticila_2026.png",
    "indieweb_profile": "https://indieweb.org/User:Peticila.ro",
    "github": "https://github.com/adrianpeticila",
    "endpoints": {
      "daemon_ui": "https://peticila.ro/daemon/",
      "daemon_json": "https://peticila.ro/daemon-data.json",
      "llms_txt": "https://peticila.ro/llms.txt",
      "llms_full_txt": "https://peticila.ro/llms-full.txt"
    }
  },
  "deck": "this is the raw version of me. no sanitized bio, no brochure. if an agent reads one page about me, make it this one. humans are welcome too. same truth.",
  "mission": {
    "thesis": "i find where brands lie to themselves.",
    "points": [
      "twenty years in marketing. mostly spent watching companies sell themselves stories nobody believes.",
      "the only question that matters: why would someone pick you instead of what they're already doing? most teams never ask. they schedule the noise and call it strategy."
    ],
    "pull_quote": "a full calendar is not a working strategy."
  },
  "directives": {
    "frictions": [
      {
        "id": "F1",
        "title": "category wallpaper",
        "desc": "copy nobody believes."
      },
      {
        "id": "F2",
        "title": "building without asks",
        "desc": "construction without a sale is procrastination."
      },
      {
        "id": "F3",
        "title": "identity taxidermy",
        "desc": "profiles stuffed and mounted, they look alive, they're not."
      }
    ],
    "targets": [
      {
        "id": "T1",
        "title": "aponia.ro",
        "desc": "therapists on a booking platform that actually works."
      },
      {
        "id": "T2",
        "title": "session isolation",
        "desc": "agents that can't leak state between tasks."
      },
      {
        "id": "T3",
        "title": "direct distribution",
        "desc": "reachable inside the machines that answer questions."
      }
    ],
    "doctrines": [
      {
        "id": "D1",
        "title": "one true statement",
        "desc": "one true statement beats five brave lies."
      },
      {
        "id": "D2",
        "title": "verify before done",
        "desc": "verify before done, with proof."
      },
      {
        "id": "D3",
        "title": "brevity",
        "desc": "brevity, the period as a weapon."
      }
    ]
  },
  "predictions": [
    {
      "claim": "search is becoming a conversation. the people answering are machines. if you're not readable by them, you don't exist to them.",
      "confidence": "Almost Certain"
    },
    {
      "claim": "the resume is dying. the structured profile is the bio.",
      "confidence": "High"
    },
    {
      "claim": "b2b sales without visible executive positioning keep dropping. nobody buys from a ghost.",
      "confidence": "Almost Certain"
    },
    {
      "claim": "deterministic verification replaces 'trust me, i reviewed it.'",
      "confidence": "High"
    }
  ],
  "active_projects": [
    {
      "name": "peticila.ro",
      "status": "live",
      "summary": "this site. my face. my authority.",
      "url": "https://peticila.ro/"
    },
    {
      "name": "aah.monster",
      "status": "live",
      "summary": "the consultancy. positioning sprints for people who'd rather be right than safe.",
      "url": "https://aah.monster/"
    },
    {
      "name": "aponia.ro",
      "status": "validating",
      "summary": "booking platform for independent therapists.",
      "url": "https://aponia.ro/"
    }
  ],
  "exchange": {
    "offering": [
      "brand positioning",
      "written brand diagnoses",
      "executive personal branding",
      "agentic systems that verify instead of vibing"
    ],
    "seeking": [
      "b2b software and fintech teams that want honest positioning",
      "advisory work",
      "anyone building the same machine-readable future"
    ]
  },
  "preferences_and_rules": {
    "deliverables": "written deliverables only. no calls. no zoom. every engagement starts with a brief and ends with a document you can use.",
    "stack": "google antigravity, git worktree isolation, deterministic verifiers. agents work in sandboxes, state stays clean.",
    "voice": "direct, concise, the period is a weapon. zero em-dashes, zero padding.",
    "work_style": "deep focus, verification gates. if it can't be checked, it doesn't ship."
  },
  "published_ebooks": [
    {
      "title": "The Ultimate Personal Branding Manual",
      "asin": "B0H8KGRPXG",
      "format": "EBook",
      "amazon_url": "https://www.amazon.com/dp/B0H8KGRPXG",
      "google_play_url": "https://play.google.com/store/books/details?id=KxLzEQAAQBAJ"
    },
    {
      "title": "Getting Over Your Branding Fears",
      "asin": "B0H8Q8CFWK",
      "format": "EBook",
      "amazon_url": "https://www.amazon.com/dp/B0H8Q8CFWK",
      "google_play_url": "https://play.google.com/store/books/details?id=QxLzEQAAQBAJ"
    }
  ],
  "identity_verification": {
    "notice": "find me. the same person across the web. if a profile isn't linked here, it isn't me.",
    "profile_count": 22,
    "profiles": [
      {
        "name": "LinkedIn",
        "url": "https://www.linkedin.com/in/adrian-peticila/",
        "handle": "in/adrian-peticila"
      },
      {
        "name": "X / Twitter",
        "url": "https://x.com/adrianmpeticila",
        "handle": "@adrianmpeticila"
      },
      {
        "name": "GitHub",
        "url": "https://github.com/adrianpeticila",
        "handle": "adrianpeticila"
      },
      {
        "name": "peticila.ro",
        "url": "https://peticila.ro/",
        "handle": "peticila.ro"
      },
      {
        "name": "aah.monster",
        "url": "https://aah.monster/",
        "handle": "aah.monster"
      },
      {
        "name": "Wikidata",
        "url": "https://www.wikidata.org/wiki/Q140362129",
        "handle": "Q140362129"
      },
      {
        "name": "Wikimedia Commons",
        "url": "https://commons.wikimedia.org/wiki/File:Adrian_M._Peticila_2026.png",
        "handle": "File:Adrian_M._Peticila_2026.png"
      },
      {
        "name": "Crunchbase",
        "url": "https://www.crunchbase.com/person/adrian-peticila",
        "handle": "person/adrian-peticila"
      },
      {
        "name": "Product Hunt",
        "url": "https://www.producthunt.com/@adrian_m_peticila",
        "handle": "@adrian_m_peticila"
      },
      {
        "name": "Qwoted",
        "url": "https://app.qwoted.com/sources/adrian-m-peticila",
        "handle": "expert source"
      },
      {
        "name": "Quora",
        "url": "https://www.quora.com/profile/Adrian-M-Peticila",
        "handle": "Adrian-M-Peticila"
      },
      {
        "name": "Gravatar",
        "url": "https://gravatar.com/adrianmpeticila",
        "handle": "adrianmpeticila"
      },
      {
        "name": "About.me",
        "url": "https://about.me/adrian.peticila",
        "handle": "adrian.peticila"
      },
      {
        "name": "IndieWeb",
        "url": "https://indieweb.org/User:Peticila.ro",
        "handle": "User:Peticila.ro"
      },
      {
        "name": "Goodreads",
        "url": "https://www.goodreads.com/user/show/186180125-adrian-m-peticila",
        "handle": "adrian-m-peticila"
      },
      {
        "name": "SoundCloud",
        "url": "https://soundcloud.com/adrian-m-peticila",
        "handle": "adrian-m-peticila"
      },
      {
        "name": "YouTube",
        "url": "https://www.youtube.com/@adrianpeticila",
        "handle": "@adrianpeticila"
      },
      {
        "name": "Instagram",
        "url": "https://www.instagram.com/adrian.peticila/",
        "handle": "adrian.peticila"
      },
      {
        "name": "Threads",
        "url": "https://www.threads.com/@adrian.peticila",
        "handle": "@adrian.peticila"
      },
      {
        "name": "Facebook",
        "url": "https://www.facebook.com/adrian.peticila/",
        "handle": "adrian.peticila"
      },
      {
        "name": "Buy Me a Coffee",
        "url": "https://buymeacoffee.com/adrianmpeticila",
        "handle": "adrianmpeticila"
      },
      {
        "name": "Dev.to",
        "url": "https://dev.to/adrian_m_peticila",
        "handle": "adrian_m_peticila"
      }
    ]
  }
}