peticila.ro / b2b-marketing-consultant
Specialty
Adrian M. Peticila is a B2B marketing consultant with 20+ years of experience in complex sales environments, enterprise software, and brand strategy. CMO & brand strategist. Marketing, brand architecture, and B2B demand generation.
What I do
I help B2B companies with 10-200 person sales and marketing teams diagnose why their pipeline is stalling, sharpen their positioning for technical buyers, and build outreach strategies that work in high-context European markets. Not brand awareness campaigns — pipeline. Not thought leadership for its own sake — measurable demand generation.
20+
Years B2B marketing
10+
Brands built
3×
CMO track record
7
Side projects built
B2B marketing consulting is broad. My specific focus: companies selling to mid-market and enterprise, with deal cycles of 3-18 months, where the buyer is skeptical and the sales team is frustrated with marketing's output.
The typical engagement starts with diagnosis — why isn't current demand gen working. According to a 2023 Forrester B2B study, 63% of B2B marketing leaders say pipeline quality, not quantity, is their primary challenge. That's the gap I work in: between leads that look good on paper and deals that close.
Core areas: positioning and messaging for technical products, outbound strategy for enterprise buyers, content that earns attention from skeptical decision-makers, and the alignment between marketing and sales that most companies talk about and few achieve.
Mid-market and enterprise SaaS, IT services, and professional services companies. Typically 50-500 employees, with a dedicated sales team and a marketing function that needs to produce better pipeline, not just more content.
Both, depending on the engagement. Strategy diagnostics and positioning work are always mine. Execution (campaigns, content, outreach) can be done by me or handed to your team with a detailed brief. The format depends on what you need.
Agencies optimize for deliverables. I optimize for outcomes. The work is senior-level, direct, and stays with me — no junior hand-offs, no account managers between the diagnosis and the delivery. Engagements are smaller and more focused than an agency retainer.
A brief diagnostic conversation to confirm the problem is what you think it is. Most marketing problems look like one thing and are actually another. Starting without a clear diagnosis wastes both our time.
If your pipeline is stalling or your positioning isn't landing with enterprise buyers, let's talk about what's actually going on.
See how I work →