peticila.ro / fractional-cmo
Specialty
Adrian M. Peticila is a Fractional CMO with 20+ years across B2B software, fintech, and complex deal cycles. Senior marketing leadership for founders who need clear positioning and pipeline traction without hiring a full-time executive to learn on their dime.
What a Fractional CMO does here
Most B2B tech companies do not need another executive sitting in status meetings. You need someone to diagnose why qualified deals stall, strip jargon out of your pitch, and align positioning with how enterprise committees actually buy. I work directly with founders on strategy, messaging, and pipeline mechanics without junior hand-offs.
20+
Years in marketing
3×
CMO track record
40+
Brands built
0
Junior hand-offs
Technical founders usually hit a wall when founder-led sales run out of personal network. The product is solid, but demos drag on and procurement stalls. Hiring a full-time CMO at 250k plus equity is usually a mistake at this stage: they will spend six months hiring an agency and another six producing brand guidelines nobody uses.
The real issue is almost always simpler: your product is better, but your competitor explains what they do in ten seconds. Prospects nod on calls, praise the tech, and then buy from the company that felt less risky to their procurement committee.
A fractional engagement fixes that disconnect without the overhead. We find the real reason deals stall, rebuild how you talk to technical buyers, and build a pipeline engine that does not depend on founder heroics.
Marketing for complex B2B software is not about clever slogans. It is about reducing perceived risk for skeptical buyers. Engagements focus on three fundamentals:
1. Positioning that survives scrutiny: Translating complex architecture into a clear commercial proposition. If an enterprise architect, a CFO, and a security officer cannot all understand why you matter within five minutes, you do not have positioning yet.
2. Demand built around real buyers: Outbound and content structured for how enterprise committees actually buy: peer validation, proof of competence, and risk reduction. Not spray-and-pray email blasts or vanity impressions.
3. Pragmatic marketing operations: Setting up modern, automated workflows and clean verification systems so your marketing runs lean without hiring a bloated internal department.
A consultant leaves you with a 90-page slide deck and walks away. A Fractional CMO gets in the trenches: fixing the messaging, unblocking sales calls, and staying accountable for whether pipeline actually converts.
Typically 1 to 2 dedicated days per week or focused multi-week sprints. You get executive clarity and direction without funding an executive's idle calendar time.
Yes. Most of my work is with technical founders who hate marketing cliches, vanity metrics, and agency talk. The work here is pragmatic, direct, and tied to commercial pipeline.
Strategy and positioning stay with me. For execution, we either enable your internal team with precise briefs, automate repetitive workflows, or bring in vetted specialists for specific tasks. No junior account managers in the middle.
If your product is solid but deals take forever to close, the problem is almost never your tech. Let us look at your positioning.
See how I work →