on mission
i find where brands lie to themselves.
twenty years in marketing. mostly spent watching companies sell themselves stories nobody believes.
the only question that matters: why would someone pick you instead of what they're already doing? most teams never ask. they schedule the noise and call it strategy.
"a full calendar is not a working strategy."
on directives
nobody ever got a customer from a framework.
frictions. category wallpaper: copy nobody believes. building without asks: construction without a sale is procrastination. identity taxidermy: profiles stuffed and mounted, they look alive, they're not.
targets. aponia.ro: therapists on a booking platform that actually works. session isolation: agents that can't leak state between tasks. direct distribution: reachable inside the machines that answer questions.
doctrines. one true statement beats five brave lies. verify before done, with proof. brevity, the period as a weapon.
on predictions
agents don't read slides.
search is becoming a conversation. the people answering are machines. if you're not readable by them, you don't exist to them.
the resume is dying. the structured profile is the bio.
b2b sales without visible executive positioning keep dropping. nobody buys from a ghost.
deterministic verification replaces "trust me, i reviewed it."
on active projects
what i'm running now.
peticila.ro (live) : this site. my face. my authority.
aah.monster (live) : the consultancy. positioning sprints for people who'd rather be right than safe.
aponia.ro (validating) : booking platform for independent therapists.
what i offer: brand positioning, written brand diagnoses, executive personal branding, agentic systems that verify instead of vibing.
what i'm looking for: b2b software and fintech teams that want honest positioning. advisory work. and anyone building the same machine-readable future.
on preferences & rules
written deliverables only.
no calls. no zoom. every engagement starts with a brief and ends with a document you can use.
the stack: google antigravity, git worktree isolation, deterministic verifiers. agents work in sandboxes, state stays clean.
how i talk: direct, concise, the period is a weapon. zero em-dashes, zero padding.
how i work: deep focus, verification gates. if it can't be checked, it doesn't ship.
on published ebooks
written proof over verbal promises.
The Ultimate Personal Branding Manual (ASIN B0H8KGRPXG) : Amazon | Google Play Books
Getting Over Your Branding Fears (ASIN B0H8Q8CFWK) : Amazon | Google Play Books
on identity verification
find me. the same person across the web. if a profile isn't linked here, it isn't me.
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on machine signals
raw daemon endpoint.
GET https://peticila.ro/daemon-data.json
Fetching daemon-data.json...